Letter

The business proposition that I would like to present is an Italian eatery that offers high quality pasta and Italian dishes at fast food price, quickness, and convenience. There is a growing market within today’s society for a healthy alternative to the conventional burger and fries offered by the majority of fast food firms. There is no better answer than the Italian Kitchen, which would utilize the production of high quality, authentic Italian cuisine at both a price and quickness that rivals many fast food businesses. Within the economic setting of the High Desert, many people are looking for something in the food industry that is new, innovative, and convenient amongst the run of the mill restaurants. I would suggest that you need not look any further because the solution is Italian Kitchen.
The most distinct difference between Italian Kitchen and every other fast food business is that it will incorporate the efficiency and competitive prices while also providing high quality Italian pastas, pizzas, and salads; thereby offering the consumer a much healthier alternative to greasy fried and processed food. The signature style of Italian Kitchen will be characterized by an authentic variety of traditional sauces made from homemade recipes, optional wheat dough for pizzas as well as whole wheat pasta, and vegetarian sauces along with a variety of freshly prepared salads. The menu offered will be quite extensive so that even the most specific customers will be satisfied in choosing a meal. Even more so, it will be the chief business mindset to embody the phrase, “The customer is always right”, which would provide much better customer service.
Aside from an alluring menu, a very aggressive advertising campaign will also be utilized. Italian Kitchen will avidly participate in local events and seek out sponsorships of local teams, to generate a solid bond within the community as well as to promote the business and gain recognition. Mass mailing strategies will be used to send out promotional fliers with information including a complete menu, prices, deals, phone number, address, and a refrigerator magnet. By reaching out to the community, less effort will have to be made by the customer because the information will be sent to them, along with subtle reminders of the high quality, healthy, and competitively priced food offered at Italian Kitchen.
The location of Italian Kitchen would be in the business park where the new Super Target is at. The Super Target will continue to draw in customers that desire to shop; however upon arriving they will notice a new food establishment and decide to try it out. After enjoying their first meal at Italian Kitchen, the customer will then spread the word throughout the High Desert and before too long; people will be planning their trip out to the Super Target just to eat at Italian Kitchen. The prime location will enable the business to feed off of one another, in which both will draw in customers looking to purchase goods and eat a healthy, quick, and competitively priced meal.
The management would be equally divided between Adam Blackner, who would function as the finance manager, Evan Frawley, who would be in charge of sponsorships, local events, and advertising, and Max Thornley, who would be the on site store manager ensuring that the business is being run smoothly. The salaries of the first year would be set relatively low to provide greater capital and profits that the business could use to make improvements and cover any unanticipated costs that may arise. After functioning as a business for a good amount of time, profits will be identified and new salaries will be set to ensure both sufficient payment and capital from which the business can continue to work with.
Therefore, the economic setting of the High Desert is well-suited for the emergence of a new, innovative take on fast food that offers healthy restaurant quality meals at a fast food quickness and price. As a group, we are confident that Italian Kitchen will gain recognition for its high quality cuisine, business integrity, and personal connection with the local community.